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Long-form, humanized notes on performance from real client work.
Feb 22, 2026 · 3 min read
How we kept the WordPress editor that the team loved, swapped the front-end for Next.js, and watched LCP drop from 3.6s to 0.9s — and ad RPM jump 41%.
Read articleOct 20, 2025 · 4 min read
A practical, no-nonsense recipe for Lighthouse 100s on Next.js sites. The exact image, font, and JS choices I make on every project.
Read articleTell me what you are building. I reply within a few hours during Pakistan working hours and turn around a custom proposal in 24h.